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Crayola Crayons were first introduced in 1903. They were invented because the Binney's (of Binney & Smith, the company that created them) thought that there wasn't a quality crayon in the market at a reasonable price point. In the beginning, Crayola crayons were neither the first crayons out there nor were they even the best crayons out there. But, they key was that they were a very high quality crayon for an inexpensive cost. That formula and the branding they would later adopt help propel the Crayola name to one of the most dominant product recognition percentages of any product ever.

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12y ago

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