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1   /əˈlʊər/ Show Spelled Pronunciation [uh-loor] Show IPA verb, -lured, -lur⋅ing, noun-verb (used with object) 1. to attract or tempt by something flattering or desirable. 2. to fascinate; charm.

-verb (used without object) 3. to be attractive or tempting.

-noun 4. fascination; charm; appeal.

---- Origin:

1375-1425; late ME aluren < MF alurer, equiv. to a- a- 5 + lurer to lure

Related forms:

al⋅lur⋅er, noun

Synonyms:

1. entice, lure. 2. enchant, entrance, captivate. 4. glamor, attraction.

2   /ˈælyʊər, -yər/ Show Spelled Pronunciation [al-yoor, -yer] Show IPA-nounalure.

Dictionary.com Unabridged

Based on the Random House Dictionary, © Random House, Inc. 2009.

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