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"The gift that keeps on giving."

An old advertising slogan of uncertain origin

This familiar ad slogan has been used for various products by various companies since the early 1900s. One of the first high-profile uses appears to have been by the Victor Talking Machine Company (later absorbed into RCA Victrola), to promote phonographs and records. In fact, it was trademarked for that purpose in 1925. However, the phrase predates that trademark and, along with the variation "Gifts that keep on giving," it has been used to promote banks, kitchen appliances, Kodak cameras, flowers and many other services and products during the past century.

In recent decades, the phrase has become a cliché that's often used for humorous effect. For example, in the 1980s, the spread of genital herpes led to the jokey take-off:"Herpes: the gift that keeps on giving."

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