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I feel compelled to field this one, being a contributor to sites like Allexperts, etc. Frankly, it's simple - they crafted infectious, memorable riffs and melodies that stuck in our heads for years to come. Sure, they had a "larger than life" stage presence, and "Stairway To Heaven" was unavoidable in the 1970s. But frankly, they drew people in with awesome, raucious, unforgettable melodies and guitar licks (like that of "Whole Lotta Love", "Black Dog", "Kashmir") and countless people found curiosity in this band, went out and bought one of their albums, and fell in love. Their music was just beautiful and varied - they went from folky acoustic tracks to hard edged, bluesy numbers, and everything in between. They earned the adoration of the millions through variety, soul, and just plain catchy anthems. It's simple all killer no filler

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15y ago

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