Well, it was a british lawyer that lauched amnisty international, after he visited Portugal during the dictatorship times. he was sitting at a caffe and two students got up and yelled "Liberdade!" ("Freedom!") and they immediatly arrested by the government police. the lawyer was in shock and founded amnisty international to release those students. he succeeded, by the way.
An outsider group as it I uses direct action rather than direct lobbying that other groups may use.
AI has a significant number of campaigns which also changes constantly, however the 6 key areas they deal with are:
Amnesty International was founded in the year 1961, by Peter Benenson. Amnesty International was founded in London, England and has since spread to many other countries.