Agency of Record

Fred Meyer is a subsidiary of Kroger, therefore MMI PR is their agency of record.

The OCA field in an NCIC record stands for "Originating Agency Case Number." It is a unique identifier assigned by the agency that entered the record into the system and helps track the specific case associated with the record in the originating agency's systems.

TBWA

'Agency of Record' is just a term used to identify the advertising agency that a company uses.

While it's often used incorrectly, it should only be applied in cases where a company has one agency handle all of it's advertising. e.g. You wouldn't say that Wieden+Kennedy is Nike's agency of record because Nike use other agencies throughout the world. DDB Paris handles much of their advertising in France. You could say, however, that Wieden+Kennedy is the agency of record for CareerBuilder.com as W+K is the only advertising agency they use.