A play on words that stems from the Irish phrase Erin Go Bragh,
or "Ireland Forever"
The last word "Bragh" is pronounced the same as the world
"bra"
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Both. The original phrase in Irish is
Éirinn go brách
For English speakers this was respelled
Erin go bragh or Eringo braugh.
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It means "of the hill", and is Gaelic (Irish).
Erin go bragh!!
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Erin go Bragh, sometimes Erin go Braugh, is the anglicisation of an Irish language phrase, Γirinn go BrΓ‘ch, and is used to express allegiance to Ireland. It is most often translated as "Ireland Forever."