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Market segmentation

Q: Market segmentation of Toyota cars?

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Market segmentation

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gender segmentation, age segmentation, geographic segmentation..

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what is the advanteges and dis advanteges of market segmentation?

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The three theories include the liquidity premium theory, the market segmentation theory, and the expectations hypothesis.

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Market research helps you "identify" your market. Segmentation lets you "segment" your identified market into more refined groups. In short market research is more broad and segmentation is more refined.

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