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They love tailgating.

Calvin Klein's psychographics refer to the demographic and lifestyle characteristics of the brand's target consumers. This includes factors such as attitudes, values, interests, and activities that influence their purchasing behavior. Understanding these psychographics helps Calvin Klein tailor its marketing strategies to better connect with its audience.

Geographics and psychographics of the people of Manhattan will define the various market segmentations. This will look at the lifestyles that have been adopted by various population proportions in the region.?æ

The study of psychographics involves analyzing people's attitudes, values, beliefs, and lifestyles to understand their behaviors and preferences. It goes beyond demographics to provide a more detailed and nuanced understanding of consumer motivations and decision-making processes. Marketers use psychographics to tailor their messaging and products to specific target audiences.