A preliminary page that precedes the regular home page of a Web site and usually promotes a particular site feature or provides advertising. A splash page is timed to move on to the home page after a short period of time

splash page

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A newspaper splash refers to a prominent and eye-catching headline or article featured on the front page of a newspaper. It is typically a story of significant importance or interest meant to grab the attention of readers.

A homepage is web parlance for the default page that is displayed when a domain is visited. For instance if someone goes to andrewbleakley.com without specifying a page index.php is served as the default page.

The idea of an effective homepage came about when people started using "splash" pages or loading pages the next page served after the splash became the effective homepage as the actual homepage served no real purpose (excepting entertainment)