It is quite natural that the SEO process followed by different SEO service providers is not the same. Each SEO service provider follows a unique step-ladder to implement SEO tactics and campaigns for their clients. Even, the SEO process is decided based on the current status of the website on page ranking as well as engaging traffic.

Black hat SEO means , SEO tactics which is not recognized by search engines and search engines find them illegal. i.e. hidden text, keyword spinning, URL redirection, keyword stuffing etc.

Black hat seo:-Black hat SEO is a practice against search engine guidelines, used to get a site ranking higher in search results. These unethical tactics don't solve for the searcher and often end in a penalty from search engines. Black hat techniques include keyword stuffing, cloaking, and using private link networks.

white hat seo :-White hat SEO is the body of approved search engine optimization tactics designed to increase a website's position on a search engine results page (SERP). Search engine results that appear as a result of approved methods, rather than payment or trickery, are referred to as organic search results.

gray hat seo:-In the words of SEO Consultant John Andrews, Gray Hat SEO is not something between Black Hat and White Hat, but rather “the practice of tactics/techniques which remain ill-defined by published material coming out of Google,