Gamification is an online marketing tactic that involves game
principles and game design elements in non-game context.
Motivate your customer to discover more about your offerings by
delivering them a fun experience. Basically, it's all about
manipulating your website or mobile app visitors. With interesting
gaming program, you can easily promote your stuff to the
consumers.
Concept of the game is based on human psychology. We love
achievements, rewards, community involvement, competition, high
scores, leaderboards ranking, etc. Games address all these human
tendencies, and that's why people get addicted to them.
Gamification is more similar to a game. It is one of the unbeatable
methods to retain the customers.
The best part of gamification is, one does not need to redesign
and redevelop the website or mobile application entirely. If your
website or mobile app is already performing pretty well, then
implementation of gamification can be an icing on the cake. It
offers lifetime values to the users by offering them a fun
experience to motivate the end users to improve loyalty,
interaction, and eventually sales.