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Elasticity of demand is critical in determining the price which maximizes profits.

The monopoly pricing rule says to set (P-MC)/P=1/e, where e is the ABSOLUTE VALUE of the price elasticity of demand. (Remember, price elasticities are negative.)


Note that MC is the marginal cost at the quantity produced. If it's not constant, some calculation is required to figure out how much Q to make.

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Q: What is the price elasticity of demand for a monopolist?
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i) "If the demand curve is vertical, elasticity is zero"Price Elasticity of Demand captures the shift in demand for rises in prices in percentage terms. Therefore if a commodity is such that no matter what price the producer charges the consumer has no alternative but to buy it, then for any price the demand for that commodity remains unaltered, maybe an example is a monopolist salt producer. Therefore the demand curve must be vertical, no matter what the price the quantity demanded is same, hence the price elasticity is zero.


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Cross price elasticity of demand measures the responsivenss of demand for a product to a change in the price of another good.


Cross elasticity of demand?

In economics , the cross elasticity of demand and cross price elasticity of demand measures the responsiveness of the quantity demand of a good to a change in the price of another good.


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