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How is the price of items traded on eBay determined?

Updated: 8/18/2019
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14y ago

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The initial starting price is set by the seller, but the eventual selling price is ultimately decided by the bidder (or bidders).

When a seller lists their item, they decide the price at which they would like to start their auction. This is called the "start price" and it is, in effect, the lowest price that the seller is willing to sell their item for if it should receive just a single bid. It is also possible for the seller to set a reserve for higher value items (e.g., the lowest possible reserve that can be set in the UK is £50) .

If only one bidder places a bid on the auction, the item will sell to the bidder for the "start price". If more than one bidder bids on the item, the final price of the item being traded will depend how determined each of the bidders are to outbid each other.

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