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Is advertising an asset

Updated: 8/21/2019
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Q: Is advertising an asset
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Is prepaid advertising a current assets?

Yes prepaid advertising is current asset as this expense is paid in advance but benefit which is takeable in near future time that's why it is current asset.


Prepaid advertising would be reported on the balance sheet as a?

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Are advertising expenses is considered an asset or liability?

it is an assetAlternate answerAdvertising expenses enhance the brand name of a company. The market value of a company might very well increase as a result of advertising. Accounting principles (US GAAP and IFRS) nevertheless do not recognize marketing expenditures as an asset, because the future benefits may not be measured realibly. In short: marketing expenses are not an asset, but are expensed instead.Note: advertising expenses may result in a liability (accounts payable) if the company still needs to pay the advertising company. The liability disappears when the bills have been paid.


If someone bought advertising space on September 1 and the cost was 4575 for 5 months what would be the journal entry for September 1?

* Debit Advertising Expense for 915 (4575/5) * Debit Prepaid Advertising (Asset) for 3660 (4575 - 915) * Credit Accounts Payable for 4575


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