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Paid focus groups

Updated: 8/16/2019
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15y ago

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Market research focus group are companies that seek opinions on advertising and new products, so they hire independent third-party companies to gather people together for interviews. It's a good way to make some cash if you've got the time. Focus groups generally pay $75-$100 for 1-2 hours. A few very specifically targeted groups pay more, sometimes $150+ for an hour.

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15y ago
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14y ago

1. Search online: Put the words: "focus groups" and the name of your city into your search bar. Local newspapers: In the classified section look for "research study participants needed" ads. The mall: Check the mall's directory or ask at the customer service desk if they have a marketing research agency as one of their tenants. They may be located in the mall's officearea away from the retail stores and food court.

2. Once you've found the agencies sign your familyup with all of them. Be prepared to fill out a questionnaire. The questionnaires can be extensive, and often ask information about you and your household that you may feel is private (income, race, employment status). If you choose to answer the questionnaire be honest and thorough; the more the agencies know about you the more likely you are to be a potential match when they need to put together a group.

3. 
When you're called to participate expect to be asked screening questions. These questions help the coordinators of the groups to better determine if your profile and the answers to the screening questions make you a good match to the particular group they are trying to assemble. If you are a match they will give you the details about time, compensation, location, etc. so that you can determine if you want to participate or not.

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14y ago

You can find the agencies that conduct focus groups in your area with just a little research.

  • Search online: Put the words: "focus groups" and the name of your city into your search bar. Local newspapers: In the classified section look for "research study participants needed" ads. The mall: Check the mall's directory or ask at the customer service desk if they have a marketing research agency as one of their tenants. They may be located in the mall's office area away from the retail stores and food court.
  • Once you've found the agencies sign your family up with all of them. Be prepared to fill out a questionnaire. The questionnaires can be extensive, and often ask information about you and your household that you may feel is private (income, race, employment status). If you choose to answer the questionnaire be honest and thorough; the more the agencies know about you the more likely you are to be a potential match when they need to put together a group.
  • When you're called to participate expect to be asked screening questions. These questions help the coordinators of the groups to better determine if your profile and the answers to the screening questions make you a good match to the particular group they are trying to assemble. If you are a match they will give you the details about time, compensation, location, etc. so that you can determine if you want to participate or not.
  • If you have to cancel do so as soon as possible, being a no-show may show up in your profile and curtail future opportunities to participate.

Tips: Arrive early if possible.

Participate fully.

Be courteous to the moderator and other participants.

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