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persuasive; fact-based

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14y ago
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2w ago

formal and professional, focusing on data, analysis, and facts. A sales pitch in a business proposal, on the other hand, may use persuasive and emotive language to highlight benefits and advantages in order to attract potential clients or customers.

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Q: The sales pitch in a business proposal uses the kind of language you're not as likely to find in a business report which would ordinarily use language that's more?
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