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According to Bill Bernbach, the 10 principles of advertising are:
1. Go to the essence of the product. State the product's essence in the simplest terms of its basic advantage. And state this both tangibly and memorably.
2. Where possible, make your product an actor in the scene; not just a prop. This makes for a tremendously effective method of getting your product remembered. Because the provocative element in your advertising is also the element that sells your product. This is so simply stated, so difficult to execute.
3. Art and copy must be fully integrated. They must be conceived as a unit, developed as a unit.
4. Advertising must have vitality. This exuberance is sometimes called "personality". When advertising has a personality, it is persuasively different; and it is the one because of the other. You must fight to get "bounce" in your advertising.
5. It is little less than useless to employ a so-called gimmick in advertising ---- unless the gimmick itself tells the product story.
6. Tell the truth. First, it's a great gimmick. Second, you go to heaven. Third, it moves merchandise because people will trust you.
7. Be relevant. A wonderfully creative execution will get the big "So what" if it isn't meaningful to their life, family, business etc. And always opt for an ad that's relevant over one that's exciting and irrelevant.
8. Be simple. Not simpleminded, but single minded. Who has the time or the desire to listen to advertising?
9. Safe ideas can kill you. If it's been done before, your competition will be ready for it. Your only chance of beating the competition is with advertising they've never seen before. Which means you've never seen it before either! Be brave.
10. Stand out. If your advertising goes unnoticed, everything has been wasted.
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How does the Global advertising differ from local advertising?
Global would be advertising in many different countries, while Local advertising would be in a certain city or district.
Is advertising a selling or Administrative expense?
Advertising is a selling expense
Who is the person in charge of advertising for a company?
The advertising person, manager, or advertising department. The person, people, have the responsibility for how a product or service is presented.
How much money is spent on print advertising in the US in 2009?
Advertisers raised spending 10% to $140 billion last year, according TNS Media Intelligence (2005) Source: http://www.usatoday.com/money/advertising/adtrack/2005-06-19-cannes-box_x.htm
What are basic principles of economics?
What are the principles of economics
What has the author Francis Bernard Lane written?
Francis Bernard Lane has written: 'Advertising administration' 'Advertising administration (principles and practice)'
What are the basic principles of finance and selling within beauty related industries?
Profit margin Advertising Covered by insurance No false Advertising
What has the author Gerald Bertram Wadsworth written?
Gerald Bertram Wadsworth has written: 'Principles and practice of advertising' -- subject(s): Accessible book, Advertising
What are three important buying principles?
Gathering information, using advertising wisely, and comparison shopping.
What has the author Charles J Dirksen written?
Charles J. Dirksen has written: 'Readings in marketing' -- subject(s): Marketing 'Advertising principles and problems' -- subject(s): Advertising
What laws do you need to be aware of if you get into the business of direct mail advertising?
Direct marketers must adhere to "Truth in Advertising" principles. This means the advertising must not be deceptive or unfair. They must comply with various Federal and State laws and regulations.
What has the author Daniel Starch written?
Daniel Starch has written: 'Educational measurements' -- subject(s): Intellect, Educational Psychology 'Principles of advertising' -- subject(s): Advertising 'Educational psychology' -- subject(s): Educational psychology 'Principles of Advertising: A Systematic Syllabus of the Fundamental ..' -- subject(s): Accessible book 'Advertising' -- subject(s): Advertising 'Experiments In Educational Psychology' -- subject(s): Educational psychology, Educational Psychology 'Controlling human behavior' -- subject(s): Applied Psychology, Psychology
What has the author Harry Tipper written?
Harry Tipper has written: 'Human factors in industry' -- subject(s): Industrial efficiency, Industries, Labor unions, Personnel management 'Advertising' -- subject(s): Accessible book, Advertising 'Advertising, its principles and practice' -- subject(s): Advertising 'The new business' -- subject(s): Industrial efficiency, Business, Advertising, Industrial Efficiency
The positive negative aspects of advertising?
Originally, advertising was created to help someone sell something. That means the ultimate goal of advertising is to increase the advertiser's sales. However, in preparation for an advertising campaign, a more specific advertising goal is required to provide advertisers or advertising agencies a certain direction regarding how the campaign will be executed and how the campaign will be evaluated after the campaign period. Moreover, advertising is the largest financial source for mass media and has a powerful effect on our society. Nonetheless, advertising is sometimes subjected to wide criticism due to the fact that advertising is the most visible marketing activity of advertisers. Because it's so visible, advertising gets criticized frequently, for both what it is and what it isn't. Many of the criticisms focus on the style of advertising, saying it's deceptive or manipulative . Collectively we might refer to these as short-term manipulative arguments. Other criticisms focus on the social or environmental impact of advertising. These are long-term macro arguments. In our discussion of the economic impact of advertising, we focused primarily on the first two principles offer -market economics: self-interest and many buyers and sellers. The social aspect of advertising typically involves the last two principles: complete information and absence of externalities. In fact, social issue debates can be seen as instances where advertising tends to violate one or more of these basic economic principles. We can examine many issues from these two perspectives. Some of the most important are deception and manipulation in advertising, the effect of advertising on our value system, commercial clutter, stereotypes, and offensiveness.
What is the Average return for advertising dollars spent?
10%
What are the top 10 advertising agencies of the world?
Top Advertising Companies in the WorldTop Advertising Companies : The following companies deal in providing advertising facilities to their clients. There are different types of advertising services given by the companies. Here we have given the list of 10 reputed advertising companies in the world, which are as follows:AmerediaArnold WorldwideBBDODoyle Dane BernbachGoodby Silverstein & PartnersN.W. Ayer & SonOgilvy & MatherSaatchi and SaatchiPartnership AdvertisingWieden+Kennedy
What are the 10 examples of principles of an abstract noun?
Some example of abstract nouns that are principles are:democracydisciplinefreedomhonestyhonorintegrityjusticelibertyloyaltyvalor
