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1- Cheap

2- Synergy

3- Solve any conflict

4- You don't have to be a highly qualified expert or highly paid consultant to use it

5- Easy to understand - it's not a complicated technique

6- It is inexpensive

7- If controlled properly it is a quick way of generating ideas

8- Encourages creative thinking and thinking "out of the box"

9- Generates ideas and solutions that can be used elsewhere

10- Provides an opportunity for widespread participation and involvement

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14y ago
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