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What does a creative director do?

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A good creative director should be the manager and inspirational leader to the creative team. A hands-on Senior Designer,Art Director or Copywriter, creative leader and workflow manager, ensuring the highest standards of creative output by managing the team, their creative output and their ongoing development. The official definition would say that your job is to manage creative projects from concept to completion, translating marketing objectives into creative strategies, and directing the creative team in the production of advertising and marketing collateral. But that’s a very dry description of what you’re actually required to do. The best description is it's your job to create an environment within which people can do their best work. This means ensuring the briefs they're given are clear and full. Presenting and defending their work so that the best of it gets through. And ensuring they get useful feedback from each presentation, so their understanding of what's required continues to grow.
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