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PURL stands for Personalized Uniform Resource Locator

It is an effective means of marketing in which customers are attracted by printed personalized URLs on direct mail pieces.

example: www.companyname.customername.com

The PURL captivates the direct mail recipient into visiting the PURL landing page.

Once on the landing page the prospective client/customer etc. is informed and this provides the business with leads and valuable information.

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13y ago
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Q: What does purl stand for?
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