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What is the agreement between motion picture companies and video rental stores?
Wiki User
∙ 15y ago
According to the Sept. 2001 Journal of Industrial Economics, in the past rental places would buy a movie for at least $50 each, and keep all the rental revenue. The newer business model has Blockbuster buying the movies for about $8 each, then splitting the rental revenue as follows: 45% to the retailer, 45% to the movie studio, and 10% to Rentrak, Blockbuster's distributor. link is below
Wiki User
∙ 15y ago
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