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"Ethos (Greek for 'character') refers to the trustworthiness or credibility of the writer or speaker. Ethos is often conveyed through tone and style of the message and through the way the writer or speaker refers to differing views. It can also be affected by the writer's reputation as it exists independently from the message--his or her expertise in the field, his or her previous record or integrity, and so forth. The impact of ethos is often called the argument's 'ethical appeal' or the 'appeal from credibility.'"

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βˆ™ 11y ago
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βˆ™ 1w ago

Ethics refers to a system of moral principles that govern a person's behavior or the conducting of an activity. Ethos, on the other hand, refers to the characteristic spirit of a culture, era, or community as manifested in its beliefs and aspirations. Ethics is more focused on individual behavior and beliefs, while ethos pertains to the broader values and norms of a society.

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Q: What is the difference between ethics and ethos?
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