answersLogoWhite

0


Best Answer

"cut with grace to stand out"; superior fit; unparalleled performance"; in general in my opinion the Levis site is going for upscale wholesome American, probably to appeal to the aspirational middle class. There's a focus on the idea of quality--how the jeans are cut, how they will keep up with your Skateboarding. There's also a very traditionally cut checked dress on the front page of the website, which is the only thing on any of the websites that "got" me personally at a qualitative level--again fitting with my hypothesis that they're basically going for the remnants of the Middle Class

User Avatar

Issac Crist

Lvl 10
1y ago
This answer is:
User Avatar
More answers
User Avatar

Wiki User

11y ago

"cut with grace to stand out"; superior fit; unparalleled performance"; in general in my opinion the Levis site is going for upscale wholesome American, probably to appeal to the aspirational middle class. There's a focus on the idea of quality--how the jeans are cut, how they will keep up with your Skateboarding. There's also a very traditionally cut checked dress on the front page of the website, which is the only thing on any of the websites that "got" me personally at a qualitative level--again fitting with my hypothesis that they're basically going for the remnants of the Middle Class

This answer is:
User Avatar

Add your answer:

Earn +20 pts
Q: What is the unique selling proposition of Levi's jeans?
Write your answer...
Submit
Still have questions?
magnify glass
imp
Continue Learning about Marketing

What is the unique selling point of Brazilian Jeans?

Brazilian-cut jeans are targeted towards women. These jeans are designed to accentuate the wearer's buttocks and make them more prominent. This is done for aesthetic reasons.


Where can you sell your old Levis?

You can sell any old clothes on Ebay. So That's What I Would Try To Do And I Bet You Could Sell Your Jeans In No Time Good Luck!


What are the best selling brands of jeans for men?

AE fabrique les jeans préférés des Américains, ainsi que des vêtements, des chaussures et des accessoires tendance conçus pour s'exprimer. Aerie fabrique des sous-vêtements, des vêtements, des vêtements de sport et de la natation pour chaque fille - trouvez quelque chose qui vous fait vous sentir bien!


Swot analysis of Levi's - Strauss company?

Based on Levis Strauss unique resources and capabilities as to be the first mover in the industry and one of the ten top US recognize brand name has to continue developing new products (as the jacket with MP3) and looking after new markets (example Russia and Central Europe) this will allow to adapt to the fast consumers taste changes and to move away from the saturation of the jeans market. 1-Strengths • History • Brand Name • Finance and Access to international capital • Management • Expertise in Jean's industry -R&D • Distribution Channels and global sourcing 2-Weaknesses • High costs of brand protection • Lack of control over quality (licensing) • Lack of control over distribution decisions (Retailers pressures to stop selling on the Web) • Distribution conflicts (Large food retailers i.e. Tesco have been selling Levi products at lower prices than standard, damaging other channel s such as Levis Strauss stores) 3-Opportunities • Arising of new markets such as Central Europe and Russia (to supply local demand) • Technological development lower production and coordination activities • Low manufacturing and production costs in various international markets (i.e. Bangladesh) • Development in other industries such electronic (MP3 Player) could pose new opportunities for complementing new Levi's products. • Total market for casual wear is growing 4-Threats • Saturation of Jeans' Market • Competition from products of the higher end of the market i.e. Mochino and D&G • Economic downturns in some countries • Fast changes in consumer tastes • Local regulations on advertisement such as the case when Levi's had to hire the services of a Brazilian ads company to release TV ads; and the increase tariff and non-tariff barriers. • Lack protection of property rights in some countries such as China. • Increasing competition from Gap, Guess, J.C. Penny, Nike, Osh Kosh, Oxford, Polo, etc. by Naseer Ahmed Channa


Can you wear a dark blue button down shirt with brown shoes and jeans?

Yes you can but depends on what shade the brown is and if the jeans are light wash then dont wear em