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They didnt necisarrily want to start ice cream. The story that has been told was that ben and Jerry have been best friends, and they were wanting to build a restaurant and on the menu the most popular dessert choice was they're strawberry I've cream, in fact the dessert brought more buisness then the food so the figured, if we can make one good flavor of ice cream. Why not make a bunch! So they did and the ice cream chain had the same Name as the resturaunt! Did that answer your question?(: please leave feedback

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10y ago
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14y ago

It has been so successful because they are very kind and humble to their riches. They have fun and imaginative names for their creations( they are very yummy....). They also bring happiness and fun to the consumers.

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12y ago

keep it up dont evr let anything get in your way.

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Q: What were Ben and Jerry's key successes?
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