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Dr. Jon Tyler was the person who founded the Consumer Awareness Institute. IT was set up in late 1970's. Its purpose is to research on consumer's issues.

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Q: Who founded the Consumer Awareness Institute?
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Consumer awareness is making the consumer aware of His/Her rights.It is in a consumer's best interest to have a high awareness of the products he/she buys. Higher awareness can lead to saving money and/or improving the quality of the goods purchased.If we look at the opposite scenario, a poorly-informed consumer will spend more money on products that provide less utility to the consumer, and there can be a loss, either private or social.


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