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Oddly enough, this is not a question of economics. It's a philosophical issue, and as with a great majority of questions that begin with the word "why", it is important that we dispense with what is meant by "why" in this case.

If motive is the intended meaning, some people buy things they do not need in order to appear well off; of these cases, a number would be attempting appear more well off than they are in actuality.

If cause is the intended meaning, then it is a much deeper issue: the idea that a large fraction of human society has failed to adopt the concept that there is any appreciable difference between the condition of "wanting" or "desiring" an object and the condition of "needing" or "requiring" an object.

I hope this helps-- it's a question I think a lot about because, regardless of the answer, the solution seems to be even more complicated than the question.

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Q: Why do people buy so many things they want but do not need?
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