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It tricks your mind to make you think its more appetizing.

For some of us, there is not nearly enough sesame seeds on buns. So they're sort of wasting their time because those that don't like the seeds on their bun are not happy and those that like lots of seeds on their buns are not happy.

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9y ago
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10y ago

since it looks healthier to a choosy crowd its on a bun to make the burger look good and natural and attract choosy people it has no flavor either so it does not really matter if they do or not its for its look/style and for business purposes

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14y ago

Because you've bought a package without them. It would also be inconvenient, a burger you do not hold the side with seeds, if it were on a hot dog, they would be all over the place.

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Q: Why do hamburgers have sesame seed buns?
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