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Why is it important to have house style for business docs?

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In one word - 'Professionalism'. If your logo, colour scheme, layout, grammar, graphics etc... change from one document to the next it looks unprofessional, messy and it stops clients/public from remembering who you are. A clear house style gives your company a clear identity which makes it easy to remember, for instance you could see the colours of a black background with white writing and some luminous pink and instantly think of HMV.
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