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consumers (savers) save money. Investors (spenders) spend money. Spending money is what keeps the economy going and money circulating and flowing. If everyone saved money and didn't spend it, then our economy would stop. Credit would dry up, and assets would become illiquid.

It is the job of businesses (and some would say the government) to entice savers to invest in new cars, clothes, toothbrushes, etc, etc.

When the common opinion of the economy is negative, it becomes harder and harder to convince savers to spend

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Q: Why is the channeling of funds from savers to spenders so important to the company?
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