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There are many advertising companies in the Philippines. A few of the advertising companies are JWT Manila, DDB Philippines, and DM9 JaymeSyfu.
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Advertising is a form of communication that aims to promote a product, service, or idea. While it is true that advertising often uses persuasive techniques to influence consumer behavior, it is not accurate to say that advertising is a legalized form of lying.
In many countries, including the United States, there are laws and regulations in place to govern advertising practices and prevent false or misleading claims. Advertisers are required to adhere to these regulations and face consequences if they engage in deceptive practices. These regulations vary by country but generally prohibit false statements, misleading claims, and deceptive practices in advertising.
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Adverting is most important to to create a brand image, Yes it happened sometime that to not getting effective results, well for advertising I like to use Look walker Advertising, Go with cac.org.in
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Advertising became a large part of the economy because of continuous technological advancement that were invented. With the use of technology, advertising reached more audiences and impacted different communities / societies.
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An advertising campaign is a coordinated series of promotional efforts that aim to achieve specific marketing goals over a specified period. For example, a company might launch an advertising campaign to increase brand awareness, drive website traffic, or promote a new product. The success of an advertising campaign is typically measured by key performance indicators such as reach, engagement, and conversion rates.
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In an advertising-subscription mixed revenue model, subscribers pay a fee and accept some level of advertising. Subscribers, however, are typically subjected to far less advertising than on advertising-supported sites.
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Advertising and media management in marketing involve strategically planning, implementing, and overseeing advertising programs across various media channels to effectively promote products or services, improve brand awareness, and engage target audiences.
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The fields of advertising and marketing are lucrative, rewarding career paths that appeal to innovative and creative people. This recession-proof career choice is perfect for someone with an interest in creating vibrant, engaging and exciting materials to attract consumers.
Even in a sluggish economy, there is a high demand for advertising and marketing professionals. Companies depend on marketing specialists and advertising agencies to educate the public about their product, business or service. The advertising and marketing functions are essential to the business’ success, as effective marketing and advertising campaigns lead to more new consumers and help retain old ones. Many companies devote significant resources toward advertising and marketing campaigns.
Careers in marketing and advertising usually require a bachelor of arts degree, along with experience in the field. Sales, promotions and public relations are career paths that many advertising and marketing graduates pursue. These fields are highly competitive, and candidates with strong written communication skills, computer skills and high levels of creativity are most likely to succeed. Specialists in the advertising and marketing fields should expect to work long hours and travel frequently. Advertising and marketing professionals must also adhere to tight deadlines and work with demanding clients. Salaries in this field and related fields can be quite high for the dedicated specialist.
According to the Bureau of Labor Statistics, the median salary in 2008 was $80,220 for advertising and promotions managers, $108,580 for marketing managers, $97,250 for sales managers and $89,430 for public relations managers. Salaries vary widely and depend on factors such as level of education, geographic location and level of responsibility. The starting salary for advertising and marketing recent graduates was approximately $43,325 in 2009.
Careers in advertising and marketing can be very profitable and rewarding. They allow for creativity and free thought, and deliver results to their clients and their consumers. The advertising and marketing functions are essential to a businesses’ profit margin, with some industries investing millions of dollars in advertising campaigns every year. The person looking to break into this competitive field needs drive, tenacity and talent to advance to the top levels. Advertising and marketing careers are an essential part of the consumer landscape and excellent career choices for many.
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Difference Between Advertising and Promotion
Advertising and promotion are two marketing tools and they are both used in the modern marketing. At first sight it is very hard to see the exact difference between advertising and promotion. Both advertising and promotion use the same techniques and the gained results are basically the same.
However, there are a few things that highlight the difference between advertising and promotion. These differences are the following :
amount of time spent ( advertising need more time for results, while promotions have instant effects )
impact on overall sales ( advertising can produce greater profits, promotion lower profits )
overall costs
general purpose
company type
The advertising techniques are often used by middle level and large level companies. The goals of these companies are the strengthening of their brand and the building of long term sales. The most popular types of advertising are the television and radio adverts, national or local press advertisements ,large billboards and posters.
The main power of advertising is creating strong brands and making long term sales. Beside the long term sales advertising also helps to improve short term and middle term sales too. Building and the strengthening of the consumer loyalty is the ultimate goal of advertising.
After starting an advertising campaign we must wait a longer period of time before we can see any substantial results. This time period can be from months to even years. Because of this time frame and the high initial costs, advertising is suitable for large companies and corporations only.
On contrary to advertising, promotion is more focused towards the short term results. Although promotion is also participating in the process of brand building this is not its goal. The only major goal of the promotion is to build the sales in the short time period. The most popular ways of promotion are the discount coupons in the local press, two for one special promotions, free product samples and other special events held in stores.
The creation of promotions is very easy and they can result in very good short term gains. The cost of the promotion is significantly lower than advertising and because of this fact promotions are more suitable for small companies. The cost efficiency and the required time frame do not exclude medium companies or large companies to organize promotions. On the contrary, medium and large corporations also set up promotions, the everyday example is the daily or weekly product promotions in large national store chains.
Of course, there is a number of similarities in advertising and promotions. These two marketing tools are sometimes support each other and it is not rare that advertising campaigns use promotions too. During advertising campaigns, promotions are used to make the overall success of the campaign more greater.
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Advertising that allows for close contact with the client is usually survey groups or product testing. This can include things like sampling of products in a grocery store.
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Nowadays so many companies rely on advertising these days to boost sales of their products or services, to build a connection with their audience and to create competition with their rival firms. It has been suggested that over $400 billion has been spent worldwide on advertising this year, and this spending supports thousands of companies and millions of jobs. Advertising is a marketing tool that is becoming impossible to avoid in everyday life and can range from subtle word of mouth strategies to full blow million dollar media campaigns. Advertising is crucial to a company's success and it is becoming more and more important to be backed by a creative and unique campaign.
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Loan money to the government for the war effort
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Advertising and marketing strategies for a heating and cooling company include emphasis on Courteous Service, welcoming online visitors, selling service contracts, and quick responses to emergency situations.
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play on the hopes and fears of consumers (APEX) ;)
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False !... ANY company that advertises its services or products to the general public - has a better chance of increasing their income than one that doesn't ! Even a 'one-man operation' will make more money by advertising !
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YES a tool beyound what they many know. member of pixtal possie
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Both
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Advertising is a marketing communication strategy that involves promoting products, services, or brands to a target audience through various channels to persuade them to take a specific action, such as making a purchase or engaging with the brand. It aims to create awareness, generate interest, and drive sales.
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A company can create the greatest product or service; however, the advertising or marketing department is responsible for getting the word out about the product or service. If the public is not aware of it, they will not buy it. Professionals in public relations and marketing study human behavior. They are experienced in the techniques that must be used in an advertising job to sell a product or service. People respond to different things. Words, sights, sounds, and smells are some of the tools that people use to advertise.
Those that are interested in this profession should get some formal training. In fact, most college offer marketing and advertising in their business department. It is important to get a well rounded education that includes advertising. When working for a company, an advertising job involves being able to work effectively with all departments of an organization. This requires solid people skills and technical knowledge.
Furthermore, in recent years, the internet has been the most prominent mode of advertising. Companies are realizing the power of internet marketing, so an advertising job in today's environment will require the skill set to conduct an effective online campaign. Advertising is the lifeblood behind sales, so a career in this field can be quite rewarding. Many advertising jobs pay salaries in excess of $100,000 per year. The exact salary will depend on the company, geographic region, and other factors. Experience and education also play an important role in the equation.
Technology changes quickly and companies are looking for employees that will be able to adapt successfully. Global competition is fierce, and an advertising job in the U.S. is not only responsible for the U.S. customer base; employers are targeting the global market.
Those that wish to compete must be savvy in the business world. A solid background in marketing is necessary. Participating in internships is often recommended. Students or new graduates get a chance to get their feet wet and gain valuable experience. Successful marketers are highly desired by top companies in the world, and these top professionals command very lucrative salaries.
In conclusion, those who want to secure an advertising job must stay on the cutting edge. It is essential to follow the current consumer trends.
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more or less. but not just a product, it can be an idea, a message, a logo.
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Free online games are a great resource for children to enjoy and even learn from, but it's not just the game content that parents have to worry about. Before letting your child loose on an online game, check the game and website's advertising content. Most free games make their revenue using ads, and the advertising choices may not always be appropriate for children. When it doubt, visits sites specifically made for cater to young children.
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Marketing a category is advertising intended to drive interest to the general product category e.g Coca-cola for soft drinks and marketing a brand is when companies deliver messages that point out how their brand is the best match for the needs of the target market
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Convinces consumers that product that are perfectly alright need to be replaced on the grounds of fashion.
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Through creative advertising techniques wants can become needs. These factors also can increase by the demographic background of the consumer. Higher income brackets create demands for more needs while lower income consumers may only grow to a want status. With an effective enough advertising campaign through social groups a taste can indeed be changed and influenced.
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There's an old saying that only a very small percentage of the population can read a bus or train schedule. With all of its arcane measurements and buzzwords, it's probably true that reading an advertising rate card is even more difficult for most people. Fortunately, with a short introduction, knowing how to read a rate card can not only be easy, but can often make the difference between purchasing advertising that will really help from only costing you a lot of money needlessly.
The advertising rate card is the most important piece of information available to you regarding your promotional purchase. Fortunately, it is also your key to creating a purchase that is both economical and effective. The information contained on the rate card will show you what geographic areas are reached by the media outlet, whether print or broadcast, as well as the price for the varieties of areas purchased.
Also contained in the advertising rate card are the technical requirements of the advertising to be purchased, editorial policies, and audience analysis.
An important component of an advertising rate card is the cost breakdown information. The rate card will show the cost of coverage, often called saturation, as well as the price breaks that are available if an advertiser runs an ad more often, called a frequency discount.
With an astute analysis of the information contained on your rate card, an advertiser can save significant amounts of money by working within the production requirements and by bargaining with the publication or broadcast outlet for the space or time.
Time or space without advertising is revenue lost to the outlet. Often, a publication or broadcast medium will bargain with an advertiser in order to get their business. By using the information contained in the advertising rate card, an advertiser can work effectively with an advertising representative to get the best deal possible, whether he or she chooses to work with the publication or station exclusively or elects to combine services of the outlet with outside sources for art and other elements.
Also remember that advertising rates change frequently, and each change renders the previous rate care obsolete. Make sure you are working with a current rate card. Make sure you have the latest information, and chances are good that you will be putting yourself in a good position for an optimal purchase.
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C. Psychographic
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Dated: ___________ Purchase order number: ____________
Advertising dates: _____________ to _______________
TO: _______________________________
Attention: ________________________
___________________________________
___________________________________
FROM: _____________________________
Contact person: ___________________
Telephone number: _________________
___________________________________
___________________________________
TOTAL VALUE OF THIS PURCHASE ORDER: $__________ (_________________________________________________&___/100 dollars)
GENERAL CONDITIONS OF PURCHASE ORDER: Acceptance of this order must be by return of a signed copy of this form by an officer of ____________. Do not attach additional terms without prior telephone clearance from ____________. An affidavit of performance must be provided within thirty days of the conclusion of the last advertisement. ______________ may request a weekly or monthly confirmation of proper performance. If advertising materials are to be prepared by ____________, the same must be provided for approval at least three working days prior to the deadline for first advertising to run. PARTIAL ACCEPTANCE IS NOT PERMITTED. If unable to provide all advertising specified, contact ____________ immediately. Billings must reference the purchase order number and date. Periodic billing is permitted, not more frequently than every ____ days. Alterations or additions to this flight must be confirmed by an amended purchaser order. If advertising materials are provided by ______________, they must be returned unless otherwise noted after the last advertisement.
TERMS: __________________________
SEE ATTACHED SHEET FOR SPECIFICATIONS OF PURCHASE
____________________________________
____________ by an authorized officer
Advertising Purchase OrderReview List
This review list is provided to inform you about this document in question and assist you in its preparation. Using this form nails down the exact terms of any advertising you do. If used regularly, it also provides evidence of its being the standard and normal procedure for your company. This can be helpful if you receive any bills for any advertising not authorized by yousince you would normally have this agreement in place. In other words, in challenging such a charge, you can maintain that you always sign these kinds of agreements. If this is in fact the case, most courts will uphold your defense accordingly.
1. Make multiple copies. Keep one in the file of the advertiser source and another in a master file for all advertising agreements.
2. If you are the advertiser, you are wise to get these agreements signed so there can be no dispute as to your authority to act on behalf of the customer and bill them accordingly.
3. Modify the form to fit the exact needs of the advertising you are doing.
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As long as there are businesses that need to attract new customers, there will be advertising. Advertisements are seen everywhere: on websites, in newspapers and magazines, on billboards and the sides of buses. Ads are heard on the radio and viewed on television, at the movies, and on DVDs. Even local high school football programs sell advertisements. As a result, the successful advertising sales agent has a good chance of continued employment.
The role of an advertising sales agent, also commonly referred to as an advertising sales representative or an account executive, is to sell advertising space, for print and online media, or time slots, for radio and television.
Working as an advertising sales agent involves a great deal of personal interaction. The agent will interface with current and perspective clients. In addition, within the media organization, the agent will need to build strong cross-functional relationships with others to ensure the best results. Production departments, graphic artists, inventory managers and layout teams all play an important role in bringing an advertisement to the page, screen or airwaves.
While specific qualifications vary by industry and region, basic characteristics of the successful advertising sales professional include:
• A Bachelors’ degree, where an emphasis on business or marketing is helpful.
• Excellent written and verbal communications skills.
• The ability to execute under pressure and consistently meet deadlines.
• An outgoing personality and professional appearance.
Having a good understanding of the particular type of media being sold is important for the advertising sales agent. Knowing audience demographics will help in identifying prospective advertisers, and in creating advertisements that will bring results. When an advertisement is effective, the client is likely to continue purchasing ads and is also an excellent reference. Regular reviews of the competitive landscape will help tailor the sales pitch and identify potential clients.
In most cases, training for the ad sales agent is “on the job’ and somewhat informal. Seeking out a seasoned professional as a mentor can speed the training process.
Compensation for advertising sales agents can be salary, commission or most frequently a combination of the two. In the US, the median remuneration is about $43,000 per year (2008).
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You will want to analyze your market first and decide which vehicle is best used to reach that market. As far as a sales plan, you will need to decide how many points of sale there will be for your organization and focus on bringing the customer to those points of sale. If your main focus is on the sales, then your advertising will need to convey the product, it's value, and incentive.
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The Weather Channel must be contacted and a licensed sales representative will be able to provide a personalized quote. It depends on the advertisement.
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Q: why does food look so good in the menus?
A: they have a food stylist to make the food great looking and makes you want to buy it.
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maching a product with its market
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The advertising department within a company is typically structured based on its functions, which may include creative development, media planning, and campaign analysis. Creative teams focus on designing ad content, while media planners determine where and when to place ads for maximum exposure. The department also tracks the effectiveness of campaigns through data analysis to optimize future strategies.
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AD. NATURE AND SCOPE.
Advertising is a form of communication for marketing and used to encourage or persuade an audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common.
Advertising messages are usually paid for by sponsors and viewed via various traditional media; including mass media such asnewspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail; or new media such as blogs,websites or text messages.
Commercial advertisers often seek to generate increased consumption of their products or services through "branding," which involves the repetition of an image or product name in an effort to associate certain qualities with the brand in the minds of consumers. Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Nonprofit organizations may rely on free modes of persuasion, such as apublic service announcement (PSA).
Modern advertising was created with the innovative techniques introduced with tobacco advertising in the 1920s, most significantly with the campaigns of Edward Bernays, which is often considered the founder of modern, Madison Avenue advertising.[1][2][3]
In 2010, spending on advertising was estimated at $142.5 billion in the United States and $467 billion worldwide [4]
Internationally, the largest ("big four") advertising conglomerates are Interpublic, Omnicom, Publicis, and WPP.
Scope and Importance of Advertising
Advertisements are important for:
- standardized products
- products aimed at large markets
- products that have easily communicated features
- products low in price
- products sold through independent channel members and/or are new.
Broadcast Ad spending is at an all time high due to heavy competition in the:
- Computer industry
- Telecommunications Industry
- Auto Industry
Whenever severe competition between marketers, introducing new products etc. Even with evolution of direct marketing, and interactive media.
Nature of Advertising
Used by many types of organizations including Churches, Universities, Civic groups and charities, politicians!!
Need to consider the following issues:
- Does the product possess unique, important features to focus on Unique Selling Point (USP)
- Are the hidden qualities important to the buyers
- Is the general demand trend for the product adequate
- Is the market potential for the product adequate
- Is the competitive environment favorable
- Is the organization able and willing to spend the required money to launch an advertising campaign
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You will need to do an individual SWOT for each segment market and then figure the financial backbone you will need to grow the channels you find need the most growth in or are the most profitable. From there media planning and ad creation for each segmented channel will need to be made.
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9mediaonline. com offers a wide range of monetization opportunities across multiple media channels including connected TV, smart TV, and OTT. Visit 9mediaonline. com for more details now.
9mediaonline. com/clients
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It completely depends on what is better suited, to meet the specific needs of the business or brand. If a business is looking to promote its products or services through a variety of offline and online channels, including print, radio, television, and digital mediums, an advertising company may be a better fit. However, if a business is looking to build and engage with an audience majorly active on the internet, especially platforms like Instagram, a social media marketing company in Ahmedabad, like Flora Fountain, may be a better choice. Ultimately, the best option will depend on the specific goals and needs of the business or brand.
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I presume this is the structure of the advertisement industry. For instance a company would communicate with an agency in order to establish and implement an advertisement strategy. Then the agency would communicate with the media - TV, newspapers, radio etc. The final communication would be from the advertisement to the public or target audience.
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Over the course of a day we encounter thousands of advertisements—from the logos on the products we use to commercials on television, over the internet, radio, billboards and print we live in an advertising saturated culture. Indeed, advertising is at the heart of our postindustrial economy, and a degree in advertising can put you at the forefront of a most lucrative career field. If you are considering a degree program in advertising, here’s what you should know.
Academic programs in advertising are designed to put you in a position to immediately contribute to the work of an advertising agency or firm. This work involves market research to determine the audience for an ad and the most effective way of communicating with this group, design of the visual and other elements of the ad, further research and testing to maximize the ad’s effectiveness and then strategic deployment of the ad across various media. Firms can be large or small, servicing local companies and enterprises or handling major accounts for international brands.
In order to prepare you for this, an advertising degree will feature a unique combination of business, art and communication courses over 2-4 years. Communication theory will help you decide how best to get your message across—most programs include at least one public speaking course, so be prepared. Art and design courses give you both the foundation for compelling visual production as well as the technical skills needed to use the most popular programs utilized in the advertising industry. Finally, business courses will help you to know how to maximize profit for your firm and your clients. Some math courses such as statistics might be involved, but most business courses use case studies as their basic texts.
During the course of your work you will likely create real ads for real clients and agencies, allowing you to build the portfolio that can get you hired as soon as you graduate. With this portfolio and a standard knowledge of the communication, business and design fundamentals central to the advertising business, you are sure to be in a place to make a career for yourself. Find out more about advertising education today!
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Individuals that run a home-based business usually need to advertise their company heavily. Failure to do so could result in a big lack of clients or sales. With that in mind, custom shirts allow a person to advertise themselves at a low cost. These shirts can be given out for promotional purposes or sold online.
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Effective communication 1. mandate for effective communication 2. what makes an ad effective 3. characteristics of effective advertising 4. elements of an effective advertisement 5. advertising must be goal oriented 1. Mandate for effective communication The communications world is noisier and more complex than ever before. Media are more fragmented, politicians more skeptical, campaigners more vocal and the news cycle never stops. You need to stay several steps ahead of your competitors. To win, you must engage, persuade and convince, not just talk. It can only survive and grow if it focuses on the need of the consumer. We need to see what our target market is. We need to address the consumers mind. It's basically when you convince the consumer to buy a specific product which is going to fulfill the consumer needs. It's when you teach the consumer about the product. QUALITY OF GOOD ADVERTISEMENT
Whether you are placing your ad on the TV or radio, newspaper or Internet it should make your customers think about your product or service in a different way. A good ad has the potential to persuade a customer and change his mind to switch to a different brand. A good ad always tells the customer why he should buy that product and what are the advantages of the product. EXLPICIT OBJECTIVES When you want to make advertisement you should be clear enough that like What you are offering It is important for the customers to know who you are but it is more important for them to understand what you can do for them. It is quite obvious that people look at their own interest first. While making an ad this should be your entry point. Why are you Different Let them know first who you are and then highlight the unique aspects of your product and services, something that others don't offer. Only then you can attract the customers towards your brand. Keep Hitting the Customers It is a wrong idea that the customers will automatically get back to you if your product is good. Your competitors are always trying hard to pull your customers towards their product or service. So keep your customers reminding about the value that they get when they buy your product or service. Example: coke, Pepsi Be Honest You make a good ad. The customers come to you and buy your product. If your product is not good and if you try to fool them they will never get back to you. . In such case no ad will be good enough to work. So when you go for advertising, try to capture the reality. Example:In August 1996, Nissan world wide launched a campaign. They won the award of the best commercial of the year. They put a song "You Really Got Me" in the backdrop which was a famous song those days. It was a very happy go lucky ad. It won the award but didn't sell the product. Nissan the declined in USA. Buyers of Nissan were lower in past 6 years. They had the loss of 500 and 18 million dollars in 1998. Example: their was a ad of EVA cooking oil where they teaches the consumer that this pouch of oil is easily opened and can be used instead of making mess in the kitchen It is also very important to know about the target market before you make an ad. Example: if you are making an ad of Cadbury chocolate you will know that children of all age and all age groups of people love it. so you will target both the consumers. 2. What makes an ad effective Some excellent ideas for increasing customer response to your advertising. These are not just words on a page - they are tested advertising methods for getting results. Don't let an easy idea stop you from getting better advertising results. What do we consider better results? Better offers can double your response. Better headlines can double your response. A better graphic, better position, better media, better timing, and better copy - all can double your response. Get them all right, and you get 10 times the response that a bad ad gets. Example: Ad of a beer With the Super bowl just coming around the corner, not only are people excited about the Giants vs. The Patriots, but also what are going to be the big commercials of 2008? The commercials of the Superbowl have become almost as popular as the game itself. With adds costing millions of dollars the question is what makes an effective add. This is an older Superbowl add (WAZZUP) by Budweiser that was so popular it became an integrated part of our society. The question is why? Is it because of the humor, is it because Budweiser is so delicious, or is it brilliant targeting and segmenting on the behalf of the marketing team at Budweiser? 3. Characteristics of effective advertising 1. Advertising must be an extension of a good marketing communication strategy. If it differs from the other components of the strategy, then is not meeting the goals of the strategy and perhaps creating unintended results or messages. Therefore, when you create advertisements you should try to keep the message consistent with the message of the Marcum strategy. 2. Advertising needs to be relevant to the consumer's needs, wants, and values. Marketers often create advertising that is stated in a way that relates to the marketer's needs, wants and values, instead of the consumers. It is essential to find what the consumer needs and then to direct your advertising messages to those needs. 3. It is getting harder and harder to get a consumer's attention these days, therefore, you should design your advertisements in such a way that it cuts through all the other things that are trying to get the consumer's attention as well. Consumers tend to block out advertisements, so you need to try and find a unique way of getting them to pay attention. There are many ways of doing this. You can use humor, sound, lack of sound and many more. I plan on doing some blog entries on getting consumer's attention in the future, so check back for those. 4. Advertising should be truthful. If your advertisement says your car can go 0 to 60 in 1 second, then your product better be able to meet that promise. Being honest is not only ethical; it is also the intelligent way of doing business. No one likes being deceived, and if deception occurs, the consumer will have a negative view of the company. Your business will make it a lot further with positive attitudes towards your company then with negative ones. 5. Sometimes advertisement creators get so caught up in designing a creative, cool advertisement that they fail to effectively deliver a message that will facilitate the success of their marketing communications strategy. The final outcome of your advertising efforts should be to sell your products, not to have advertisements that look amazing and win all kinds of awards. The awards for your creativity won't sell your innovations. 4. Elements of an effective advertisement · strategy · Creativity · Execution Strategy Businesses that realize that advertisements are an investment and those that use creative strategies to advertise their products in a cost effective manner are the most successful businesses. Advertisements have great influence and a good, carefully executed advertising strategy can significantly boost sales and improve business. 'What you want to say that's strategy' don't give so many ideas in one commercial be specific. Example: Like MAC DONALD'S strategy is to provide exceptional customer care and offering high value. Creativity It deals with how you deliver your message to the consumers. When you think of an advertisement you've seen that really sticks out in your mind, it probably has a high level or at least a substantial level of creativity in it. One that really stands out in my mind is this Pepsi advertisement (joy of Pepsi) The advertisement makes its point in an entertaining way and captures the viewer's attention. The marketers let the advertisement speak for itself and didn't make it boring by trying to convince you to purchase it.
How would creativity in advertising be defined? It's hard to pin down an exact definition, but usually creative advertisements have two traits: originality and appropriateness. When I say the advertisement should be original, I mean that there should be no advertisements out there that are similar to it. If it isn't very distinguishable from competitive advertising, it won't be able to capture the consumer's attention. The jazz musician Charlie Mingus once said of creativity and originality, "Creativity is more than just being different. Anybody can play weird, that's easy. What's hard is to be as simple as Bach. Making the simple complicated is commonplace, making the complicated simple, awesomely simple, that's creativity."
Creativity must also have a level of appropriateness. In other words it must be appropriate for solving the marketing objectives, which would probably include increasing sales and profits. If the advertisement fails to meet objectives it serves no purpose for both the marketing plan and the company Example: milkpak targeted children, by making the sequel of the milkiteers(cartoons) Example: Another good example can be SAFEGUARD they also targeted children by showing the cartoons (safeguard commander) EXECUTION This is the technique to give final touches to your advertisement .How you really execute your advertisement. Advertisement should be like that consumer must relate to product. It should not like when consumer watch advertisement he or she couldn't relate or understand easily Atmosphere, props, music, models or kids should support the advertisement. Example:like In jazz advertisement they took Shoaib Malik and Eman Ali, In their prepaid service as they know that mostly youth are the customers of prepaid service. Advertising must be goal oriented An advertisement is always measured by the impact of its sales. The advertising must be goal oriented. Explain what your proposition means to your customers. How will it make their business more profitable, more streamlined, more ethical and sustainable, more socially responsible; how your proposition will improve the quality of their service to their own customers; how it will make their employees lives' easier, better, less stressful - whatever you believe to be the strongest most relevant and meaningful customer outcomes. If you all be able to that your advertisement proves to be successful. Example: Zong is reshaping advertising industry with goal-oriented ads So when Zong launched a lot of people made a mockery out of the fact that they only had an in-house advertising department and were not working with agencies. It was almost like people in denial as employees of ad agencies repeatedly judged, analyzed and mocked every small mistake in their early times. But the Telco seems to be laughing the last laugh along with the rest of the nation now as their delightfully fresh commercials become the talk of the town, causing them to gain 1 million new customers in the first 4 days. I really don't think the Mobilink and Telenor theatrical ads have ever given them a similar result. It's a people connection The Zong ads are a human-to-human message. They aren't pretentious in giving out an "all powerful company" to "consumers" message. There's a guy, who thinks, speaks and acts like me. Being consumer-oriented is a strategy that most MNCs are deathly afraid of (that's another post though), but introducing ads that the large subset of people can relate to has been incredibly successful for Zong - you wantto care about Zong because they want to care about you.. Simple!
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