Backlink
A backlink is a hyperlink that leads from one website to another. It is also referred to as an inbound link or an incoming link. Backlinks are crucial for search engine optimisation (SEO) because they tell search engines that the material on a particular page is worthwhile and deserving of links from other websites. A website is more likely to rank higher in search engine results pages the more high-quality backlinks it has (SERPs). But not all backlinks are made equal, and when determining the worth of a backlink, search engines also take into account the relevancy, quality, and authority of the connecting page.
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