As the economy continues to challenge employers and uncertainty
runs rampant through business ranks, jobs are becoming harder to
hold and find. Cut-backs and rumors of lay-offs are forcing the
normally stable employee to look for other opportunities for
income. Pick up a magazine or newspaper and somewhere inside those
pages is an advertisement for a business opportunity.
Entire magazines and volumes of websites advertise business
opportunities and others are devoted to franchise opportunities.
All of the advertisements sound so appealing, implying levels of
security and free-flowing cash. Allow common sense and due
diligence to prevail in any business opportunity investigation.
Take the time to read the fine print and ask the tough questions
before putting any money into a business or franchise
opportunity.
One of the more appealing business opportunities in a challenged
economy is the network marketing or multi-level marketing business.
Cash investment is relatively low, time commitments are minimal,
and the product or service is positioned to sell itself. In most
cases, the product or service is of excellent quality. The
challenge of the opportunity is the business must be worked like
the business it is.
To be truly successful in the network marketing business, the
distributor must sell to family, friends and most people in their
sphere of influence. Many people avoid network marketing
distributors like the plague for that very reason. Network
marketing or multi-level marketing business opportunities should be
treated like any other business investment. Perform an in-depth due
diligence of the product, service, company and support. Is this an
opportunity that will last or is it a fad? Is the company stable
and is the support available to allow multiple distributors to
reach the highest levels of income? Look in the mirror and sell
yourself on the product or service. How does it feel?
Another business opportunity for the talented craftsman is the
services market. Painting houses, hanging drywall, lawn care and
wood-working are excellent opportunities for the person capable of
competing and delivering quality. The investment is low, the
overhead is low and the craftsman is trading talent for cash.
With any business opportunity, take the time to perform adequate
due diligence. Know the investment, be confident in the finality of
the decision and work it like the business it is for the successful
outcome desired.