The cast of Ident - 1990 includes: Phil Nice

An ident is a bit like a commercial, but not. It is basically a TV channel identifieing themselfs on a smalll like video just before the programme stops. (Etc. a channel airing the simpsons when they said "And now, the simpsons" - thats during an ident)

When instructed to by ATC.

The base word of "identity" is "ident."

The Latin root word "ident" means "the same" or "self." It is often used in words related to sameness or self-recognition, such as "identity" or "identification."