The pink ribbon is now an international symbol of breast cancer awareness. It is worn to show support for those whose lives have been touched by this disease. The more it is worn, the greater the chances that the public will associate it with breast cancer. This concept works in the same way as a coporate logo or tagline.
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There are a number of breast cancer charities in the UK . They
include Breast Cancer Care, Cancer Research UK, Genesis UK, Breast
Cancer Campaign and Breakthrough.