Repositioning is the process of restructuring the marketing for a particular product. Many companies do this when they are not seeing the sells they want.

A brand's market share and profitability may be strengthened by repositioning. Repositioning can be accomplished by:

- physically changing the product

- changing the price

- changing distribution

- changing image through promotional efforts

- aiming product at a different target market

For information on a Caribbean repositioning cruise please visit www.cruisecompete.com.

Michael J. Barratt has written:

'Drug repositioning' -- subject(s): Pharmaceutical Preparations, Drug Industry, Methods, Computational Biology, Economics, Drug Repositioning

One Life to Live - 1968 Global Repositioning 1-10584 was released on:

USA: 11 December 2009