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how is the critical analysis of the following sentence
Segmentation is the process of breaking down groups and entering opportunities that are tailored to the similarities, similarities, needs, and interests of the community. This division must be done before determining the target market, one of the goals is to create a product or service that is needed by the community.
By getting to know competitors or business competitors more deeply, it can carry out marketing activities more purposefully while making company resources can be used effectively and efficiently. According to its characteristics, the approach is carried out by dividing the market based on its attributes and characteristics. Geographic segmentation, the grouping of consumers based on the location where they are located. This type of segmentation is considered according to the needs and uses of a product or service based on weather factors, land conditions, and regions. Surya Mart SMK Muda Ngawi focuses on the Mantingan and surrounding areas, as the scope of Mantingan is too narrow. Even so, many of the consumers come from far away even though they travel 1 km.
Demographic segmentation, market grouping based on age, gender, income, occupation, religion, and education. Of all the variables, Surya mart has targeted according to the target, seen from the age and gender of consumers who come can be from among the students of SMK Muda Ngawi, both men and women. From the income and employment factors can also be entered, because Surya Mart sells middle to lower class commodity goods based on the income level of the community with rice fields and villages that can be reached. While in terms of religion and education, Surya Mart can be reached from Muhammadiyah families or families of SMK Muda Ngawi and non-Muslims in the area, because the products sold are daily necessities.
Psychographic segmentation, recognizing and grouping target markets based on the character and preferences of each individual. Personality traits are assessed from interests, lifestyles, motivations and so on. This segmentation targets all circles, both upper middle class and middle class.
