The possessive singular of English nouns is formed by adding
-'s, which adds an s sound to the word, and in the case of
singulars already ending in s, it adds a syllable: Jones's is
pronounced Joneses.
The possessive plural of English nouns ending in s if formed by
the addition of the apostrophe alone. It has no sound. Joneses' is
pronounced Joneses.
DO NOT use the apostrophe alone with singulars ending in s.