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385 Science Park Rd. State College, PA 16803 PA Tel. 814-235-8600 Fax 215-244-5329 |
Type: Private
On the web:
http://www.accuweather.com
AccuWeather wants to blow away the image of the guessing weatherman. The company provides local weather forecasts for all of the US and more than two million international locations via the Internet, mobile devices, and IPTV. AccuWeather's website offers weather-related blogs, headlines, and travel information. The company serves consumers and more than 175,000 clients, including hundreds of TV and radio stations worldwide. It provides content to more than 50,000 third party websites, such as those owned by CNN, ABC, and The Washington Post. The company employs more than 100 meteorologists. AccuWeather was founded in 1962 by company chairman and president Joel Myers, a meteorologist from Penn State University.
Officers:
CEO: Barry Lee Myers
Chairman and President: Joel N. Myers
COO: Evan Myers
Competitors:
NWS
Weather Channel
Weather Underground
Incorporated: 1975 as Accu-Weather, Inc.
NAIC: 513220 Cable and Other Program Distribution; 514110 News Syndicates; 514191 On-Line Information Services
AccuWeather, Inc. is the leading commercial weather service in the world. It provides forecasting, graphics, and other information to more than 235,000 print and broadcast media clients, as well as users in business, government, and institutions. More than 850 newspapers around the world print weather pages created by AccuWeather, which also supplies the Associated Press. Its content appears on 1,200 Internet sites as well, including its own AccuWeather.com. The company also has pioneered graphical weather content for wireless devices. The company gathers meteorological information from more than 200 countries through an array of 35 satellite receivers. It keeps about 100 meteorologists on staff, the largest assemblage of forecasters under one roof. It claims greater accuracy than either the National Weather Service or its archrival, The Weather Channel.
AccuWeather, Inc.'s origins can be traced back to November 15, 1962, when Dr. Joel N. Myers, then a graduate student at Penn State, began forecasting winter weather for Columbia Gas, a Pennsylvania gas utility. According to the Encyclopedia of Entrepreneurs, Myers had begun logging weather conditions at the tender age of seven and within a few years was dreaming of starting his own forecasting business. Myers obtained raw data from government institutions such as the National Weather Service. He performed his own analysis to create more accurate forecasts.
Myers soon began helping ski resorts determine the best times to make artificial snow. Other early clients included government agencies. Myers continued to teach and study at Penn State's leading meteorology program, earning a Ph.D. in 1971. He retired from the university ten years later. (Myers's younger brother Barry joined the business in 1964, eventually becoming executive vice-president and general counsel.)
Myers started reading the weather on Penn State's public TV station (WPSX) in 1968. In 1971, he landed AccuWeather's first radio account, with WARM of Wilkes-Barre/Scranton, Pennsylvania. In late 1971 Philadelphia's WPVI became the first television station to subscribe.
The AccuWeather name was unveiled in 1971. A product for newspapers was introduced in 1974. The business was incorporated in November 1975 as Accu-Weather, Inc. The same year, the company came out with customized seven-day forecasts for local markets.
AccuWeather developed the weather page for the national daily USA Today, launched by Gannett Co. in 1982. In 1986, AccuWeather began producing weather maps for the Associated Press. Business blossomed in the early 1980s. According to Forbes, revenues were about $2 million in 1983, when AccuWeather had 500 clients.
The company's AccuData real-time weather database was introduced in 1984. It originally incorporated 12,000 different weather products; this number would nearly triple over the next several years. Subscribers included home, business, and educational users. In pre-Internet days, users could access AccuWeather's database via modems and the Accu-Weather Forecaster program. The software displayed the raw data with a number of graphics. Users were charged sign-up and connection fees.
AccuWeather streamlined its data delivery for various media. It introduced broadcast-ready color graphics for television in 1983 (it began supplying weather graphics computers systems to TV stations three years later). It also began transmitting weather data directly to newspapers' typesetting systems.
The company expanded into the aviation and education markets in the mid-1980s. AccuWeather's main challenge over the next 20 years would be to successfully meet the demands of new broadcast technologies. One of these, cable television, provided a platform for the emergence of a powerful new rival, The Weather Channel.
At the end of the 1980s, AccuWeather had about 2,000 clients. It limited its franchise to one television and one radio station per market. It was also supplying Reuters Ltd., the U.K.-based wire service, as well as scores of private businesses and government agencies. AccuWeather acquired Oklahoma City's WeatherScan International Corporation in 1989.
New methods of delivery were developed in the early 1990s, including an automated service and broadcasts via CompuServe. By 1991, AccuWeather had begun transmitting print-ready pages directly to newspaper printing systems.
There also were new sources of weather information, such as NEXRAD Doppler radar data acquired from Unisys, made available through the Accu-Data database. New sources of weather imagery continued to emerge in the mid-1990s. AccuWeather was a leader in providing images from weather satellites. VirtualWeather offered computer-generated 3-D representations of storm systems.
AccuWeather.com was launched in 1996, the same year the company introduced local weather for cable TV systems. An aviation-related weather site debuted in 1998.
The detail of AccuWeather's local forecasting was extended with 10-Day Hour-by-Hour forecasts introduced for 55,000 cities in 1997. Widespread Weather Services was acquired during the year.
A new interpretive tool introduced in 1997 was The Exclusive AccuWeather RealFeel Temperature, which described what the temperature really felt like to someone appropriately dressed for the weather. It was a unique composite of everything that affects how warm or cold a person feels, and measured the effects of temperature, wind, humidity, sunshine intensity, cloudiness, precipitation, and elevation on the human body.
The late 1990s was a time of celebration and success at AccuWeather. In 1997, company founder Dr. Joel N. Myers was recognized as a major American entrepreneur by Entrepreneur Magazine. The next year, the company moved to a new $5 million, 52,000-square-foot headquarters. In the late 1990s, AccuWeather had 345 employees and 15,000 customers, including 280 radio stations, 250 TV stations, and 400 newspapers.
As a side venture, AccuWeather also was distributing other types of information and content such as crossword puzzles and lottery results. According to the Pittsburgh Post-Gazette, though, most of its revenues came from analyses provided to businesses, not the media. The company had to be vigilant, however, to fend off advances from The Weather Channel on its traditional media and corporate weather businesses.
In early 1999, AccuWeather rolled out Forecast Center, a turnkey, automated service that allowed local television stations to transmit graphics and live, two-way footage of AccuWeather's own meteorologists.
AccuWeather brought out a new PC-based Galileo Weather System in 2001. It soon became a leader in the TV broadcast industry, which had been dominated by the SGI platform for several years.
The company helped Allentown, Pennsylvania's WFMZ-TV develop an all-local, 24-hour weather channel for digital TV. Another new offering, Weather-Triggered Marketing, matched online ads to weather conditions based on users' zip codes.
In 2002, AccuWeather acquired the United Kingdom's OnlineWeather, as well as the newspaper businesses of WeatherData, Inc. and Meteorlogix, LLC. AccuWeather was providing graphical weather data for a variety of wireless devices. It was also at the forefront of an industry trend to provide increasingly more precise local weather data. In 2003, AccuWeather launched the world's first high-definition TV weather system via Cablevision's VOOM service.
Also in 2003, AccuWeather launched its Wireless Weather application that provides 24-hour weather forecasts, radar images, and severe weather watches and warnings to cell phones. In 2005, AccuWeather launched its Local AccuWeather Channel, an automated around-the-clock loop of customized local weather and news information for cable stations.
Principal Competitors
AWS; Baron Services, Inc.; DTN; National Weather Service; Universal Weather and Aviation, Inc.; The Weather Channel.
Further Reading
AccuWeather, Inc., "AccuWeather Highlights: A Compendium of AccuWeather Firsts, Innovations, Awards and Interesting Tidbits," State College, Penn.: AccuWeather, Inc., 2005.
"AccuWeather Leads the Nation and Serves the World," State College, Penn.: AccuWeather, Inc., 2005.
"The AccuWeather Story: Excellence in Weather Forecasting Since 1962," State College, Penn.: AccuWeather, Inc., c. 2003.
"AccuWeather Uploads Advanced Doppler Radar Images," Link-Up, May/June 1993, pp. 1+.
Adler, Roger, "Eye of the Storm; In-House Counsel: Barry Myers, AccuWeather Inc.," National Law Journal, April 5, 2004.
Altman, Burt, "Accu-Weather Brings Graphic Forecasts Online," Link-Up, May/June 1991, pp. 1+.
Anderson, Karen, "AccuWeather Debuts Forecast Center," Broadcasting & Cable, January 4, 1999, p. 70.
Astor, Dave, "Four Decades for Forecasting Firm: Newspaper List Growing As AccuWeather Marks Anniversary," Editor & Publisher, June 23, 2003, p. 21.
Balas, Janet, "Accu-Weather: Getting Your Data and Using It, Too," Computers in Libraries, April 1990, pp. 37+.
Beebe, Paul, "AccuWeather Builds Media Base," Centre Daily Times (State College, Penn.), November 7, 2002.
Carmichael, Mary, "Hot and Bothered," Newsweek, June 24, 2002, pp. 90+.
"Clear and Increasingly Accurate: Advanced Weather Radar Technology," Document Delivery World, April 1, 1993, p. 44.
Cooper, Jim, "The Business of Weather," Broadcasting & Cable, May 31, 1993, p. 46.
Cotlier, Moira, "Climate-Controlled Banner Ads," Catalog Age, March 15, 2001, p. 7.
Dixon, Glen, "Weather Right or Wrong," Broadcasting & Cable, December 15, 1997, p. 129.
Fish, Larry, "Forecast for Accu-Weather: Great," Houston Chronicle, March 13, 1988, p. 3.
Gannon, Joyce, "Joel Said It Would; AccuWeather's Myers Has Built a Big Business on a Tricky Subject," Pittsburgh Post-Gazette, January 4, 1998, p. F5.
Grotticelli, Michael, "Talk About the Weather; With Help from AccuWeather, Allentown, Pa., Station Airs 24-Hour Local Service Via DTV," Broadcasting & Cable, May 28, 2001, p. 40.
Guterl, Fred, "The Nerds of Weather: Where Does Your 'Local' AccuWeather Forecast Come From? A Little Building in Rural Pennsylvania," Newsweek, September 30, 2002, p. 48.
Hallett, Anthony, and Diane Hallett, "Joel N. Myers (AccuWeather, Inc.)," Entrepreneur Magazine Encyclopedia of Entrepreneurs, Hoboken, N.J.: John Wiley & Sons, 1997.
Herrera, Stephan, "Weather Wise," Forbes, June 14, 1999, p. 90.
Keegan, Paul, "Stormy Weather," Business 2.0, June 2005, pp. 130B136.
Kerschbaumer, Ken, "Storm Warning: AccuWeather Introducing a PC-Based System for Graphics, a New Challenge for SGI," Broadcasting & Cable, September 10, 2001, p. 50.
Mackinnon, Jim, "Pennsylvania-Based AccuWeather to Build New Headquarters," Knight Ridder/Tribune Business News, March 27, 1997.
Mari, Christopher, "Myers, Joel N.," Current Biography Index, April 2005, pp. 44+.
Moss, Linda, "Forecast: Weather Rivalry to Heat Up," Multichannel News, March 24, 1997, p. 54.
St. Goar, Jinny, "First Degree," Forbes, December 19, 1983, p. 206+.
Smeltz, Adam, "AccuWeather Trims Workforce, Tightens Belt as Economy Struggles," Knight Ridder/Tribune Business News, September 30, 2002.
Wind, Gregory, "A Climate Control; Forecast: Weather Data That Is More Local and Precise," Broadcasting & Cable, March 22, 2004, p. 43.
— Frederick C. Ingram
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| Type | Private |
|---|---|
| Founded | 1962 |
| Founder(s) | Joel N. Myers |
| Headquarters | State College, Pennsylvania, USA |
| Website | AccuWeather.com |
AccuWeather is an American media company that provides for-profit weather forecasting services worldwide. The name AccuWeather is a portmanteau of the words "accurate" and "weather".
AccuWeather was founded in 1962 by Joel N. Myers, then a Penn State graduate student working on degrees in meteorology. His first customer was a gas company in Pennsylvania. While running the company, Myers also became a member of Penn State's meteorology faculty. The company adopted the name "AccuWeather" in 1971.
AccuWeather is headquartered in State College, Pennsylvania, with sales offices in Rockefeller Center in New York City and Fort Washington, Pennsylvania. In 2006, AccuWeather acquired WeatherData, Inc. of Wichita, Kansas. As WeatherData Services, Inc., an AccuWeather Company, the Wichita facility now houses AccuWeather’s specialized severe weather forecasters.[1]
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AccuWeather markets weather products and services, with 175,000 clients worldwide in media, business and government.[2] It also runs the free, advertising-supported website AccuWeather.com, an online weather provider. The company claims that the AccuWeather brand and weather are presented to over 110 million people every day. AccuWeather employs 404 persons, of whom 113 are meteorologists.
AccuWeather's forecasts and services are based on weather information derived from numerous sources, including weather observations and data gathered by the National Weather Service and meteorological organizations outside the United States, and from information provided by non-meteorological organizations such as the Environmental Protection Agency and the armed forces.
AccuWeather operates a 24-hour commercially sponsored weather channel known as The Local AccuWeather Channel, which is similar to the now defunct NBC Weather Plus. The Local AccuWeather Channel launched in 2006 and is currently[when?] on the air in 56 markets including New York, Los Angeles, Chicago, Philadelphia, San Francisco and Houston.[2]
The regular weather provider for Bloomberg Television and numerous local TV stations, AccuWeather also provides guest commentary on major TV networks. AccuWeather, through the United Stations Radio Networks (previously through Westwood One until 2009), also provides weather for numerous radio stations and newspapers, including WINS (AM) in New York City, KFWB (AM) in Los Angeles and WBZ (AM) in Boston. During severe-weather episodes, AccuWeather experts have been called upon by television journalists such as Larry King,[3] Geraldo Rivera,[4] and Greta van Susteren[5] for expert commentary. Many of its broadcast meteorologists, such as Elliot Abrams, are known nationally.
AccuWeather produces local weather videos each day for use on their own web site, on the Local AccuWeather Channel, and on wired Internet and mobile web sites.[2] The company is also active in the areas of convergence[2] and digital signage.[6] They have added a user-contributed video section to their photo gallery.
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The neutrality of this section is disputed. Please see the discussion on the talk page. Please do not remove this message until the dispute is resolved. (November 2008) |
AccuWeather created a unified value known as "The AccuWeather Exclusive RealFeel Temperature." The formula for calculating this value incorporates the effects of temperature, wind, humidity, sunshine intensity, cloudiness, precipitation and elevation on the human body. AccuWeather has been granted a United States patent on The RealFeel Temperature,[7] but the formula has not been reviewed by other meteorological authorities.[citation needed]
AccuWeather employees who have been recognized for their services to the profession of meteorology include:
The National Weather Service (NWS) states as its mission the following: "The National Weather Service provides weather, hydrologic, and climate forecasts and warnings for the United States, its territories, adjacent waters and ocean areas, for the protection of life and property and the enhancement of the national economy. NWS data and products form a national information database and infrastructure which can be used by other governmental agencies, the private sector, the public, and the global community."[14]
AccuWeather and other members of the Commercial Weather Services Association have from time to time criticized the NWS for what they have claimed is a lack of focus on this mission, often exemplified by NWS activities that are claimed to compete with the private weather companies.
On April 14, 2005 U.S. Senator Rick Santorum (R-PA) introduced the "National Weather Service Duties Act of 2005" in the U.S. Senate. The legislation would have placed into federal law a definition of the duties of the NWS similar to its stated mission[15] and would have prohibited the NWS from providing products or services for free that the private sector is willing and able to provide (S. 786). The bill, which did not garner a single co-sponsor, did not come up for a vote.
AccuWeather received criticism for its support of the legislation.[16] Santorum received campaign contributions from AccuWeather's president, Joel Myers, a frequent contributor to Republican candidates.[17]
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