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Veterinary Dictionary:

Acer

Trees of the family Aceraceae.

  • A. rubrum — ingestion of wilted or dries leaves of this tree causes acute hemolytic anemia characterized by red urine, jaundice, anemia and methemoglobinemia in horses. Called also red maple, swamp maple.
 
 
Wikipedia: Acer (company)
Acer Inc.
Type Public (TSEC: 2353)
Founded 1976
Founder Stan Shih et al.
Headquarters Taipei, Taiwan
Industry Computer
Products Laptop, Desktop Computers, Servers, IT services
Revenue Green_Arrow_Up_Darker.svg$11.1 billion USD (2006)
Net income Green_Arrow_Up_Darker.svg$338 million USD (2006)
Employees 6,554 (2005)
Subsidiaries Acer Computer Australia, Acer India, Acer America Corporation
Slogan Empowering People
Website www.acer.com

Acer Inc. (LSE: ACID) (traditional Chinese: 宏碁股份有限公司) is a Taiwanese multinational electronics manufacturer. It owns the largest franchised computer retail chain in Taiwan, Acerland.[1] Acer is the third largest computer maker [2] in the world (after HP and Dell) and its product lineup includes desktop and mobile PCs (laptops),as well as personal digital assistants (PDAs), servers and storage, displays, peripherals, and e-business solutions for business, government, education, and home users.

History

Multitech, which was founded by Stan Shih (施振榮), his wife Carolyn Yeh, and a group of five others in 1976, was bought by American lawyer Tom Acer and renamed Acer in 1987. It began with eleven employees and $25,000 in capital. Initially, it was primarily a distributor of electronic parts and a consultant in the use of microprocessor technologies. The global headquarters is in Hsichih City, Taiwan.

In 2000, Acer spun off its manufacturing operation (as Wistron Corporation) to focus itself on branding business. In deciding to support the sales of its product lines through specific marketing activities that best utilise distribution channels, Acer grew worldwide while its labour force contracted. In 2002, the pan Acer Group employed 39,000 people supporting dealers and distributors in more than 100 countries. Revenues reached US $12.9 billion that year. By 2005, Acer employed 7,800 people throughout the world while maintaining a global sales and service network. Revenues were US$4.9 billion in 2003[3] and US$11.31 billion in 2006. Acer's North American market share slipped over the past few years while the European market share has gone up.[4]

In Europe, Acer mounted a highly visible association with the Ferrari Formula 1 Team and the former F1 team, Prost Grand Prix in 2001. They offer a popular line of premium laptops and LCD monitors with Ferrari branding. It has recently broadened the scope of its relationship with Ferrari by announcing it will sponsor the Formula One team until 2008. Acer has recently introduced the Ferrari line of products to North America, and rolled out a Ferrari-branded line of PDA devices.

Acer ranks as the world's No. 3 branded PC vendor recently surpassing Lenovo.[5]

On August 27, 2007, Acer announced plans to acquire U.S. based rival Gateway Inc. for US$710 million. J.T. Wang, the company's chairman, said in a statement that the acquisition "completes Acer's global footprint, by strengthening our U.S. presence." [2]

During the IFA Consumer Electronics Fair 2007, the Blu-ray Disc Association announced that Acer had joined their ranks. Acer will be adding BD-ROM and BD-R drives to their laptop and desktop systems in their attempt to promote the format.[6]

Operations

Australia

The Australian subsidiary of Acer is Acer Computer Australia (ACA). The subsidiary was established in 1990, and is currently Australia's third largest personal computer vendor, behind Hewlett-Packard Australia and Dell Australia and New Zealand.[7] Acer Computer Australia has Australia's highest overall market share in notebook PC and tablet PC sales. The company is also Australia's leading PC vendor in government and education markets. Acer Computer Australia has 480 employees as of 2006.[8]

India

Acer's subsidiary in India is Acer India, which apart from being top in the overall PC desktop and notebook market, is the leading vendor in key segments such as education. Its headquarters are in Bangalore, India.

Europe, Middle East and Africa

Acer is the Europe, Middle East and Africa (EMEA) region leader in the notebook sector, holding 18% market share in Q1 2005. Confirming its leadership in the EMEA notebook market, in 2005 Acer ranked first in 13 countries: Italy, Spain, Austria, The Netherlands, Switzerland, The Czech Republic, Russia, Portugal, Belgium, Denmark, Poland, Hungary, Slovakia and Federation of Bosnia and Herzegovina. Europe was the company's biggest market in 2005.[9]

North America

Acer America Corporation, headquartered in San Jose, California, is a member of the Acer Group. Acer's R&D, engineering, manufacturing and marketing operations in the United States and Canada are handled by Acer America Corporation. In September 1990, Acer acquired Altos Computer Systems, one of the top manufacturers of multiuser and networked UNIX computer systems for commercial markets. In February 1997, Acer acquired Texas Instruments® Mobile Computing business, including the award-winning TravelMate and Extensa notebook lines, making Acer the fourth-leading notebook manufacturer in the United States. Acer America's Canadian office, in Mississauga, Ontario, handles sales and marketing, manufacturing, and customer service activities in Canada.

Controversy

Acer has been the subject of lawsuits, notably from its rival, Hewlett-Packard. According to the lawsuit, Acer was infringing numerous technological patents, including power management in notebooks.[10]

Products

Acer Aspire 3610 Notebook
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Acer Aspire 3610 Notebook
Acer Aspire 5520 Notebook
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Acer Aspire 5520 Notebook

Motorsport

In 2001, Acer provided sponsorship to the Prost Grand Prix Formula One team, and the team's Ferrari engines were badged as Acers.

Acer currently sponsors the Ferrari Formula 1 team.

On March 19, 2007, Acer announced that they will sponsor the Factory Fiat Yamaha Team for the 2007 MotoGP World Championship season.

See also

References

  1. ^ [1]

External links


This entry is from Wikipedia, the leading user-contributed encyclopedia. It may not have been reviewed by professional editors (see full disclaimer)

 
 

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Copyrights:

Veterinary Dictionary. Saunders Comprehensive Veterinary Dictionary 3rd Edition. Copyright © 2007 by D.C. Blood, V.P. Studdert and C.C. Gay, Elsevier. All rights reserved.  Read more
Wikipedia. This article is licensed under the GNU Free Documentation License. It uses material from the Wikipedia article "Acer (company)".  Read more

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