All promotion costs associated with securing a new subscriber or customer, such as list rental fees, design and production of a direct-mail package, and postage for the package and the reply.
| Marketing Dictionary: acquisition cost |
All promotion costs associated with securing a new subscriber or customer, such as list rental fees, design and production of a direct-mail package, and postage for the package and the reply.
| 5min Related Video: Acquisition Cost |
| Insurance Dictionary: Acquisition Cost |
Expense of soliciting and placing new insurance business on a company's books. It includes agent's commissions, underwriting expenses, medical and credit report fees, and marketing support services. Because of competition, significant efforts are made by insurance companies to lower acquisition costs. Traditional captive agent companies have often turned to brokerage as additional distribution or sole distribution channels for this reason.
| Real Estate Dictionary: Acquisition Cost |
The price and all fees required to obtain a property.
Example: Abel purchases property for $90,000 plus $5,000 in Closing Costs (attorney's fees, loan fees, Appraisal costs, Title Insurance and loan Discount Points). Abel's acquisition cost is $95,000.
| Current Cost (business term) | |
| Depreciable Cost (in accounting) | |
| Earn-Out (business term) |
| When is a group health insurer's acquisition costs the highest? Read answer... | |
| What are the advantages of acquisition? Read answer... | |
| A sentence for Acquisitive? Read answer... |
| How do you minimize acquisition Cost? | |
| With respect to acquisitions Cost is? | |
| How do you reduce the cost of customer acquisition? |
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![]() | Marketing Dictionary. Dictionary of Marketing Terms. Copyright © 2000 by Barron's Educational Series, Inc. All rights reserved. Read more | |
![]() | Insurance Dictionary. Dictionary of Insurance Terms. Copyright © 2000 by Barron's Educational Series, Inc. All rights reserved. Read more | |
![]() | Real Estate Dictionary. Dictionary of Real Estate Terms. Copyright © 2004 by Barron's Educational Series, Inc. All rights reserved. Read more |
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