ad-supported software

Software that is paid for by advertisers. It is free software that displays banner ads that come from the Web. Like shareware, you can register ad-supported software for a fee, in which case the ads are eliminated making more room for data on screen. See shareware, adserver and Internet advertising.

Placing the Ads

Conducent's earlier FlexActive software provided the conduit between the source of the ads and their placement in a developer's application, in this case GlobalSCAPE's cuteFTP program. FlexActive kept track of click-throughs and could also cache ads so they could be rotated when the user was not online. (Screen shot courtesy of Conducent, Inc.)

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