An advertising budget is a predetermined amount of currency set aside for the sole purpose of advertising. An advertising budget may be segmented even further through various advertising mediums such as television may get 40% of the advertising budget and online 20% of the advertising budget, and so on.

The GEICO advertising budget for 2010 was approximately $800 million.

$388,000,000 total budget.

1.7 billion

The word appropriation is a noun. An advertising appropriation is the amount of money a company or organization plans to spend on advertising. It is their advertising budget.