J. W. Hobson has written:

'The selection of advertising media'

what are types advertising media

Advertising media is the channel a company uses to get their advertising to customers. Television and radio are some examples of advertising media.

Non-traditional media refers to advertising through the use of unusual or uncommon advertising space or method. Examples are mobile advertising, placards, aerial advertising and guerilla marketing.

Support Media Advertising means the advertising media used to reinforce messages sent to receivers/ audience/markets through other more effective and dominant and more traditional media.

Usually outdoor advertising is called support media advertising. There are different medium used for advertising in which outdoor advertising is important. Billboards, transit ads, promotional products, sky advertising, yellow pages advertisement, advertising used in movie theaters, advertising in trains etc. are the example of support media advertising. It lets any company to gain awareness and exposure.