An advertorial is an advertisement written in the form of an objective editorial, made to look like an independent news article.

An advertorial helps bring exposure to companies. It is an advertisement in the form of an editorial. They can help companies distinguish themselves from the competition

In the simplest terms, an advertorial is an advertisement that disguises itself as an editorial. The word advertorial is a combination of the words 'advertisement' and 'editorial'. Advertorials commonly advertise new products, techniques, or services, for example: a new design for golf equipment or a new way of applying make-up. Advertorials are usually published in magazines and newspapers and are purposely designed to look like legitimate articles. However, they really are advertisements looking to promote and sell the product.

An advertorial is an advertisement written in the form of an objective opinion editorial, and presented in a printed publication—usually designed to look like a legitimate and independent news story.

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