AUTOAFTERMARKET.COM
133 West Parker Parkway
Indianapolis, Indiana 46206
AutoAftermarket.com offers business Internet solutions to the automotive aftermarket. Primary services will include full scale e-commerce websites and business-to-business systems to address the growing concern for doing business with automobile manufacturers. Our mission is to provide our clients with Internet business services that help them become more successful and a leader in their industry. This plan was provided by Mark Kotcher and was compiled in conjunction with the business planning courses of St. Louis University's Entrepreneurship Program.
- EXECUTIVE SUMMARY
- COMPANY SUMMARY
- SERVICES
- MARKET ANALYSIS SUMMARY
- STRATEGY & IMPLEMENTATION SUMMARY
- MANAGEMENT SUMMARY
- FINANCIAL PLAN
- ASSUMPTIONS
Executive Summary
Brian Kelley, Ford Motor Company's Vice President of Global Consumer Services, was recently quoted as saying, "Ford, General Motors, and DaimlerChrysler welcome the participation of automotive manufacturers and suppliers in this exchange...of strategic sourcing....This combination will allow suppliers to channel their efforts through a single exchange and will reduce overall inventories, develop industry standards, and provide productivity to all participants." AutoAftermarket.com gladly accepts this invitation.
A web development company with a new twist on the industry will be formed at the beginning of fiscal year 2001 in Indianapolis, Indiana, located in one of the top 5 most networked counties and the second largest automobile producing cities in the United States. AutoAftermarket.com, an Internet consulting company specializing in e-commerce and business-to-business applications will be targeted towards automotive aftermarket manufacturers and large-scale distributors.
AutoAftermarket.com's goal is to become a pioneer applications service providers in automotive aftermarket Internet applications, a concept that has so far only been attempted by general web houses that don't necessarily understand the complexity of the industry.
At its inception, AutoAftermarket.com will be the only automotive aftermarket focused Internet company in its target market. We will have two databases on our own server that will allow consumers and other businesses to look up parts by the manufacturers' part number, or by application. This will enable the user to in effect look up parts in a virtual catalog. The possibilities for the customer will be limitless. This offering will give us a distinct competitive advantage because it will reduce startup costs for our customers dramatically.
The target market has been shown to spend heavily for one-time setup costs for Internet and Intranet applications based on AutoAftermarket.com's research. These figures are based on sales through web development companies without automotive experience. Our pricing structure is based on a conservative approach for worst-case scenarios. Prices and sales figures should be considered conservative and are subject to real market conditions.
John Teller, a May 2000 Indiana University M.B.A. graduate, with a focus in entrepreneurship and management, and a veteran in the automotive aftermarket, will manage AutoAftermarket.com, a sole proprietorship with one family investor. John has experience at the manufacturer, distributor, and jobber level throughout his career. The primary purpose of this plan is to obtain the funding necessary to get AutoAftermarket.com off the ground.
As will be discussed further, AutoAftermarket.com breaks even in the first year, despite using a conservative approach. Numbers in the first year are also based on lagging startup sales in the first 6 months. We are expecting some heavy development time to ensure that we are marketing the very best product. This relatively fast break-even occurs because our overhead costs are low and our primary costs are our salaries.
Objectives
- Sales of $317,000 in 2001 and over $800,000 by 2003.
- Net income more than 30 percent of sales by the third year.
Mission
AutoAftermarket.com offers business Internet solutions to the automotive aftermarket. Primary services will include full scale e-commerce websites and business-to-business systems to address the growing concern for doing business with automobile manufacturers.
Our mission is to provide our clients with Internet business services that help them become more successful and a leader in their industry. It is critical for us to be a pioneer and leader in automotive aftermarket Internet business solutions by providing our clients with services that help them and their customers become more successful.
Keys to Success
AutoAftermarket.com will specialize in automotive aftermarket Internet solutions. While other consulting firms in the region offer Internet solutions on a broad base, there are none that we know of who specialize in this area. With today's unpredictable economic environment within the automotive aftermarket, it is increasingly difficult for companies to successfully stay in business and remain profitable. This can be seen in the increasing trend of consolidation within the industry. Our services will differ from our competitors in that AutoAftermarket.com will offer creative, innovative, and effective solutions to these business problems. Too many consulting firms try to develop standard models to solve key business problems. We realize that business problems within a particular industry have a variety of solutions; what may be right for one business in a particular industry would not necessarily meet the needs of another business in another industry. This will be our distinct competitive advantage. We realize and understand the complex nature of the automotive aftermarket, and it is that fact that enables us to give the highest quality services to our clients.
Strategy & Implementation Summary
