Company Summary
AutoAftermarket.com is a new company that provides high-level, industry specific expertise in the automotive aftermarket. We will offer three services to our customers:
- Business-to-business and business-to-consumer e-commerce solutions for the aftermarket, enabling companies to more effectively sell their parts worldwide.
- Customized web-based design.
- Web hosting on a state-of-the-art server with unparalleled speed.
Company Ownership
AutoAftermarket.com is a sole proprietorship owned by John Teller. John's father, Richard Teller, will own a stake in the business of which the details are not determined at this time. Richard will also make available a revolving line of credit up to $100,000 if the need arises. Richard has total assets in excess of $2 million and is willing to cosign up to $500,000 for the business. As of this writing, the company has not been chartered and is still considering alternatives of legal formation.
Start-Up Summary
Total start-up expenses including hardware, software, furniture, miscellaneous supplies, and initial rent and salaries comes to $119,162. John and Richard will be contributing a total of $25,000 to the business.
| Start-up Expenses | |
| Legal | $1,000 |
| Stationery, etc. | $100 |
| Brochures | $10,000 |
| Salaries - 3 months | $43,749 |
| Furniture | $5,000 |
| Rent - 3 months | $4,932 |
| Software | $2,050 |
| Software License | $25,000 |
| Travel | $2,880 |
| Start-up Expenses | $570 |
| Expensed Equipment | $2,609 |
| Total Start-up Expenses | $97,890 |
| Start-up Assets Needed | |
| Cash Requirements | $0 |
| Other Short-term Assets | $0 |
| Total Short-term Assets | $0 |
| Long-term Assets | $21,272 |
| Total Assets | $21,272 |
| Total Start-up Requirements | $119,162 |
| Left to finance: | $0 |
| Start-up Funding Plan | |
| Investment | |
| John Teller | $10,000 |
| Richard Teller | $15,000 |
| Other | $0 |
| Total investment | $25,000 |
| Short-term Liabilities | |
| Unpaid Expenses | $0 |
| Short-term Loans | $0 |
| Interest-free Short-term Loa | $0 |
| Subtotal Short-term Liabiliti | $0 |
| Long-term Liabilities | $94,162 |
| Total Liabilities | $94,162 |
| Loss at Start-up | ($97,890) |
| Total Capital | ($72,890) |
| Total Capital and Liabilities | $21,272 |
| Checkline | $0 |
Company Locations and Facilities
To keep our overhead costs low, AutoAftermarket.com will be located at the Technology Towers in Indianapolis. This technological incubator is located in downtown Indianapolis and has meeting rooms, telephone services, copier and fax services, secretarial services, fixed utilities (included in rent), and even low cost T-1 lines.
Strategy & Implementation Summary
