Strategy & Implementation Summary
Management Summary
The management team for at least the first few years will be John Teller, founder and owner of AutoAftermarket.com. As we grow, we may take on additional management expertise if the volume of business justifies it.
Organizational Structure
Everyone in one respect or another will report to John Teller. However, the office will be structured so that everyone has enough room to grow and hone their individual skills to enhance their business success. To do this, the web designer (typically with less experience and expertise than the e-commerce professional) will report to the e-commerce manager. It is John's intent for this to be a mentor role so that the web developer could then step up and fulfill an e-commerce role some day. As mentioned previously, education is a critical success factor for AutoAftermarket.com.
The graphic designer will technically report to John, but it will be critical to foster a creative environment for this position. This artist should be making many graphic decisions on their own. This will be a fast-paced, facilitating role.
Management Team
AutoAftermarket.com is a sole proprietorship owned by John Teller. John has the benefit of having grown up in the automotive aftermarket industry, holding positions at jobber stores, distribution centers, corporate offices, and manufacturers. He has gained a vast knowledge of information systems within an automotive aftermarket environment. He is certified for training in SAP-R/3 with Sales Information Systems and Pricing Database Management, which he accomplished while an integral part of an SAP implementation team for a leading automotive aftermarket manufacturer. John has a business management degree from Ohio State University and will have completed a specialized M.B.A. in management/entrepreneurship from Indiana University. He has held various positions of increasing responsibility in sales and marketing, as well as MIS consulting for a medium-sized distributor. AutoAftermarket.com will initially have four employees. Additional staff support will be obtained as further success of the company allows in subsequent years.
Management Team Gaps
Certainly the biggest gap in the management team is the lack of a professional with a financial background. If enough volume were present, a chief financial officer would be considered to ensure that AutoAftermarket.com is on the right path. Unfortunately, cost just doesn't allow it in the short-term.
Personnel Plan
The following table summarizes our personnel expenditures for the first three years, with compensation increasing from $175,000 the first year to about $345,000 in the third. We believe this plan is a fair compromise between fairness and expedience and meets the commitment of our mission statement. The detailed monthly personnel plan for the first year follows.
| Personnel | 2001 | 2002 | 2003 |
| Graphic Designer | $30,000 | $31,500 | $33,075 |
| Web Developer | $45,000 | $92,250 | $96,863 |
| E-Commerce Professional | $100,000 | $105,000 | $215,250 |
| Other | $0 | $0 | $0 |
| Total Payroll | $175,000 | $228,750 | $345,188 |
| Total Headcount | 3 | 4 | 5 |
| Total Payroll Expenditure | $175,000 | $228,750 | $345,188 |
