(biology) A grouping or clustering of separate organisms.
(chemistry) A process that results in the formation of aggregates.
(fluid mechanics) axisymmetrization
| Aggregate Supply, Aggregate Exercise Price | |
| Aggressive Growth Mutual Fund, Aging Schedule |
Marketing strategy designed to appeal to a broad base of consumers. Aggregation focuses on the universal desires of a population, and when used by marketers, assumes that consumers in a particular market all want the same thing and are all alike. Mass product distribution and mass marketing campaigns are key elements of an aggregation strategy. When a shampoo product is mass marketed as the lowest price shampoo on the market in the belief that low price is universally sought by consumers of shampoo, the marketing decisions are based on an aggregation strategy.
noun
This term refers to the conversion of political demands into alternative courses of action, usually by political parties. It formed part of the structural functionalist approach to the study of politics.
— Wyn Grant
1. Used in corporate financial planning, aggregation is a process whereby a number of a firm's smaller projects are combined and treated as an individual project.
2. Used in futures markets, aggregation is a principal involving the combination of all future positions owned or controlled by a single trader or group of traders.
Investopedia Says:
1. This is a time saving accounting method for larger corporations. It helps consolidate resources and identify project costs efficiently.
2.The main purpose of aggregation is to ensure accurate reporting and compliance with regulations regarding the permitted levels of speculative limits for a single commodity.
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