I ordered some camu powder from a different company and it is also white, it has a very fine texture and is completely tasteless and odorless. Other powders that I've read rev
…iews on have a tan color, a more gritty texture and a tangy taste to it, which seems to make more sense to me, so I'm starting to wonder if I got the real stuff or something fake. Ok I need to update this as I think I found some good information. In reading a product description from another vendor, I found a description of the different types of textures and colors this powder can have. I will just copy the text exactly as I think it may address your concerns as well: There are 2 major ways to prepare Camu. The first method, for sale here, uses the internal fruit of the berries and doesn't use the outer shell. The inner fruit is a tannish color. The finished product is a tan color. The taste is in the middle between bland and sweet. The second method of preparation uses the entire fruit and outside pulp, which is reddish in color. This makes the finished product pinkish. Still another (that we don't agree with) way manufacturers add extra tartness is by using additives like Ascorbic Acid which is VERY tart. Check your label, if it says anything other than Camu, you have artificially modified Camu. This is an illusion that the "natural" product is super tart and therefor has more natural vitamin C. (MORE) 
